I MAKE YOUR STORY IMPOSSIBLE TO IGNORE
RALPH CHIARELLA
Social-first narrative storytelling, brand strategy, and executive comms for technology, research, hospitality, and entertainment.
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THE DISTILLATION OF INFORMATION
I distill.
Give me the most complex thing in the room, from quantum error correction, a new frontier AI whitepaper and its applications, or why a specific pasta shape only makes sense with a specific regional sauce, and I'll hand you back the version of the story that actually makes sense. Not dumbed down or oversimplified. Just clear.
The distillation of information is the reason why I do what I do. Clarity is what drives me.
I've spent my career translating complexity into stories people actually want to hear, whether that's frontier AI research at Microsoft, quantum computing at IBM, the guest experience at Atlantis Paradise Island, a night at the tables at a Caesars casino, or how the Miami Heat commemorated peak organizational moments during one of its finest hours.
From zero to 95,000 followers at IBM Quantum without a dollar spent, or taking a fledgling blog series into a 148,000-subscriber newsletter at Microsoft Research, to taking advantage of one of the hottest video trends in the world featuring the most infamous star-powered team in NBA history. Every result I’ve ever gotten is the same methodology played out in a different way.
It's how I've operated professionally across social strategy, PR, executive communications, and voice coaching in some of the most technically demanding industries, and why I can just as easily step into a PM or chief of staff seat.
All of it comes down to the same core ability, understanding what someone needs to know, cutting through the noise and getting the right information to the right person at the right time.
I make complicated things make sense, and I make sure everyone feels invited to engage with and understand them.
MICROSOFT • IBM
ATLANTIS • CAESARS • RELATED COMPANIES • MIAMI HEAT
OVER A DECADE OF STORYTELLING…ACROSS INDUSTRIES
SOCIAL-DRIVEN IMPACT*
HUNDREDS OF THOUSANDS OF FOLLOWERS GAINED
RECORD-SETTING ENGAGEMENT RATES
BUILDING EXECUTIVES INTO AUTHENTIC THOUGHT LEADERS
CONTENT THAT SERVES AUDIENCES WHERE THEY LIVE
*without spending a dollar
IBM
IBM
IBM QUANTUM
0 → 100K
BUILDING AN AUDIENCE FOR
QUANTUM COMPUTING AS ENTANGLED AS A QUBIT
TRANSLATING THE NEXT FRONTIER OF COMPUTING.
MAKING QUANTUM…
FOR EVERYONE.
I built IBM Quantum's LinkedIn from the ground floor as the sole social lead.
I owned everything from strategy and writing to publishing and coordination with cross-functional teams to tell the story of the next frontier of computing on social.
The real work was translation. IBM Quantum's content lived at the intersection of deep physics and major platform announcements, the kind of material that either gets dumbed down into mush or buried under jargon.
I found the version of every story that anyone would actually want to read, and by the time I left, IBM Quantum was a thriving community with a hyper-engaged audience whilst consuming some of the most technically dense content in existence.
MICROSOFT RESEARCH
MICROSOFT RESEARCH
Refocusing the future of AI.
40% fewer posts. 95k followers gained. Engagement way up.
I walked in, diagnosed what wasn’t working, and rebuilt the entire system.
ONE PERSON. EVERY ROLE.
*
ONE PERSON. EVERY ROLE. *
ATLANTIS - CAESARS - RELATED - MIAMI HEAT -
ATLANTIS - CAESARS - RELATED - MIAMI HEAT -
My approach
01/ AUDIT
Every social problem is a strategy problem in disguise.
Before anything gets made, I audit what exists, where it's underperforming, and why.
That means looking at format mix, posting cadence, audience segmentation, and whether the content actually matches the platform it's living on.
The fix can't be "post more" if the problem is that nobody cares about what is already there.
02/ BUILD
Once the strategy is clear, I make the thing.
That means writing, producing, shooting, editing, appearing on camera, ghostwriting executive voices, launching newsletters, standing up channels from scratch, and doing all of it with the same standards whether the timeline is an hour or a month.
The work looks different depending on the brief. My ownership doesn't.
03 / PROVIDE RECEIPTS
Every decision I make has to be traceable to a result.
Engagement rate climbed from 0.4% to 2.3% at Microsoft Research despite 40% less posting.
IBM Quantum grew from zero to 95,000 followers without a dollar in paid support.
Launching dozens of new channels at Caesars and creating the editorial frameworks for them to thrive long after I left.
Numbers aren't the whole story but they are the receipts, and I keep them.
Experience
Microsoft | Program Manager, Microsoft Research
March 2025 – June 2026
IBM | Social Lead, IBM Quantum
November 2022 – March 2025
Microsoft | Senior Social Media Manager, Events & Announcements
May 2021 – November 2022
Atlantis Paradise Island | Senior Social Media Manager
March 2020 – May 2021
Caesars Entertainment | Manager, Digital Marketing & Social Media
June 2017 – March 2020
Freelance — Digital Strategy Consultant
(Related Companies, Rockefeller Foundation)December 2015 – July 2017
Equity Communications — Digital Marketing Manager
August 2013 – August 2015
Miami Heat - Broadcast Associate
September 2012 – May 2013